"Giving VeriFlora Certified flowers is one of the best ways to show your special someone that you really care. Supporting the growers and communities is consistent with the spirit of the holiday and the sustainability aspect makes these flowers memorable gifts," says Dr. Michael Keyes of Scientific Certification Systems (SCS), the unbiased, third-party certification agency that administers the VeriFlora program.
VeriFlora supports fair labor practices by requiring transparency throughout the entire flower supply chain from farm to market. The certification process involves audits of growers' facilities and in-depth interviews of management to ensure fair practices. VeriFlora also promotes integrated pest management and reduced dependence on pesticide, so buyers know that companies are lowering the risk of exposing workers to harmful pesticides.
The VeriFlora eco-label can be found on flower packaging at local florists, online retailers, and major stores including Safeway, Trader Joe's and Whole Foods. The VeriFlora website lists a network of preferred VeriFlora retailers and spotlights retailers that carry certified flowers. Sustainable flowers are increasingly popular as Easter, Mothers Day, wedding season, and graduations approach.
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/02/12/prweb8113765.DTL
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